• Fashion has become very good at telling people what to wear. We think it should help people discover who they are.

    That's why '97-MOTIFS exists.

    We create clothing for people who are tired of dressing like everyone else. People who value comfort as much as character. Who don't want another trend - they want pieces that feel personal.

  • Every garment begins with an original motif, thoughtful craftsmanship and the belief that what you wear should reflect your personality, not someone else's idea of what's in style.

    Because the best clothes aren't the ones that get the most attention.

    They're the ones that make you feel the most like yourself.

  • Why We Care

    We're a small business, and we see that as a responsibility.

    Creating fewer garments means creating with more intention. From reducing excess inventory to finding new life for leftover fabrics, every decision is made with longevity in mind.

Sustainability, for us, isn't a marketing claim. It's simply the way we believe clothing should be made.

  • For You

    Whether you're getting dressed for an ordinary Tuesday or an unforgettable moment, we hope our clothes remind you that self-expression doesn't have to be loud to be meaningful.

    Fashion shouldn't ask you to fit in.

    It should feel like you.

  • We create clothing for people who want to be remembered for their personality and not the logo they're wearing.