• In a world that moves too fast, where the days blur and the noise never stops, finding a quiet moment with yourself can feel like a distant dream.

    At ’97-MOTIFS, we believe in carving out that pause — a little sanctuary in your wardrobe that you return to after a long, draining day. A gentle reminder that you are allowed to slow down. To breathe. To reconnect.

  • A space where your clothes don’t just cover you — they comfort you. They remind you of who you are. We design for the ones who don’t fit into boxes — who crave expression, authenticity, and warmth. Our clothes are not just size-inclusive and sustainably made — they’re little love letters to individuality. Cool, quirky, and kind — to you and the planet.

  • Because fashion isn’t about fitting in. It’s about falling in love — with life, with moments, and most importantly, with yourself.

    ’97-MOTIFS: Clothes that romanticise life. Clothes that romanticise you.

As a small business, we recognise our responsibility towards our planet and our people.

  • Since our inception in late 2021, we’ve been committed to walking the talk — not greenwashing our way into sustainability, but making intentional choices, every step of the way. We work on a made-to-order basis, or in limited runs, to avoid excess and ensure every piece has purpose. Our prints and artworks are created outside the noise of fast fashion trends, helping us reduce dead stock and fabric waste. We focus on digital printing and embroidery — methods that let us express without harm.

  • And what’s left behind doesn’t go to waste. Every scrap of fabric, collected over time, is transformed into little mementos — bags, pouches, pieces of the process you can hold in your hands. Fashion, we believe, should make you feel something — a warm familiarity, a burst of joy, a quiet confidence. And that’s what we aim to craft.